Author Archives: Ann O'Brien
5 Newsletter Mistakes to Avoid
Newsletter Mistakes #1: You Try to Do It on Your Own Putting together a newsletter is a pretty time-consuming enterprise and is one of the major newsletter mistakes. The brainstorming alone can take a considerable amount of time if you’re … Continue reading
Position Yourself as a Thought Leader
A thought leader drives new ideas and innovation in their respective field. Through their education and experience, they become experts in their industry and use this to help others gain insight. Becoming a thought leader doesn’t happen overnight. It takes … Continue reading
How Email Marketing Can Complement Your Print Newsletter
When directly compared to print newsletters, email newsletters just don’t cut the mustard for a variety of reasons. Between their dismal open rates and click-thru rates, there’s just no way that email marketing can even come close to the power … Continue reading
Creating Value Versus Noise
Raise your hand if you’ve ever created a social media post, blogged, or sent an e-newsletter solely because an “expert” told you to do so frequently or consistently. If your arm is lingering in the air sheepishly, you’re not alone. … Continue reading
Asking for Client Feedback
Sometimes it can seem like you know better than your client. And you probably do – you are the specialist in your field after all! But while you certainly know more about what type of retirement plan, income property, or … Continue reading
3 Tips for Printed Newsletter Success
You’ve read the statistics. Sending your clients and prospects a printed newsletter full of genuine, interesting, and beneficial content is the most optimal way to reach out on a consistent basis so they immediately think of you when they need … Continue reading
Why Your Blog and Email Newsletter Reach Stinks
One of the biggest mistakes businesses tend to make when brainstorming content for your blog or e-newsletter is placing too much emphasis on products or services themselves while forgetting to include your customers in the equation. Unless you’re explaining how … Continue reading
5 Business Articles Clients Love to Read
All of our newsletters provide space for you to write your own business articles, but sometimes it can be difficult to come up with an idea for your article. Here are five great options: Employee Spotlights as Business Articles The … Continue reading
Converting Prospects to Lifelong Clients
There’s a big price difference between new clients and old clientss. In fact, on average, it costs 5-10 times more to acquire a new client than it does to retain an existing one. Once you capture prospects’ interest, it only … Continue reading
Building Client Trust
A successful business is built on one of the simplest of business concepts: trust. By building client trust, your clients will most likely be clients for life. The handshake used to be the backbone of building trust and relationships with … Continue reading